Category Archives: News

100 leaders hail 5th Leaders Sport Network a huge success

Feedback on the format, content and delegate experience from 100 CEO’s and Director level executives who travelled from over 14 countries for the Leaders Sport Network event at the luxury 5 star Praia D’el Ray Marriot Golf and Beach Resort in Lisbon has been overwhelming, with 94% of all participants stating they would recommend the event to their peers.

The hand-picked group of sports’ top executives represented over 12 sports and numerous leading organisations including: EPFL, French Tennis Federation, AS Monaco FC, Sky Sports, Manchester City FC, Premiership Rugby, Galatasaray FK, UFC, Leeds Rugby, Aegon UK, WWE International, PUMA, Microsoft Windows, Fulham FC, NBA, Valencia CF, Open Golf Championship, NFL, Marussia F1 Team, Danish FA, Proctor and Gamble, EA Sports, Wembley Stadium, International Ski Federation, YouTube, FC Porto, Heineken International and Juventus FC and many, many more.

The group took part in an extended weekend of speed networking, master-classes, sports activities and social engagements to leave the event energised, wiser and with much deeper relationships across European sport. The evenings involved personal development talks from the Guy Richardson, the man that lead the successful British and Irish Lions tour to Australia, and Professor Geir Jordet, from the Norwegian School of Sport Sciences, on how to perform at your best under pressure.

Delegates also had the opportunity to attend insightful master-classes from organisations such as Wembley, NBA, AS Roma, Scottish Premier League, Manchester City and the French Tennis Federation, all supported by event sponsors Fanmode, Getty Images, Hall and Partners, MP & Silva, Raptor and Wordline.

James Worrall, Leaders CEO commented: “The 5th Leaders Sport Network was the best to date with a new format, more senior international delegates, a new 5 star venue and an opportunity for delegates to grow personally and professionally. We’d like to thank the wonderful staff at the luxury Praia D’el Rey Marriot Golf and Beach Resort as well as all of our sponsors for supporting the changes we proposed. With feedback exceeding our expectations, and genuine relationship formed, we are already looking forward to the 6th edition in 2015.”

For further information please email or call one of the team on +44 (0)207 042 8666.

Leaders reveal 2014 event calendar

Building on the successes of last year’s events, Leaders have revealed their biggest and most ambitious schedule of events yet. With more events planned for 2014 than ever before, including a number taking place outside of the UK, this year looks set to build even further on Leaders’ ever-growing global footprint.

The list of 2014 events ranges from the flagship Leaders Sport Summit at Stamford Bridge on 8th and 9th October, which caters for over 1500 of the most top level executives, to the much more intimate ones, where a small number of carefully selected sports industry influencers gather for a private, media free roundtable discussion.

This year’s schedule also includes a host of brand new events and venues, such as the inaugural New York edition of the Leaders Sport Summit, taking place on 21st May at the Paley Center for Media, in Manhattan. With a meticulously selected guest list of 300, split between the USA and the rest of the world, only the most elite professionals will be in attendance. The Leaders tradition of enrolling only the highest calibre of speakers will continue in New York, aligning the event to previous ones where the likes of Sir Martin Sorrell, CEO, WPP Group; Kevin Roberts, CEO, Saatchi & Saatchi; Austin Lally, President, Braun and Greg Dyke, Chairman, FA took to the stage.

Leaders will also stage two Leaders in Performance conferences this year, bringing together the key people who work tirelessly to achieve sporting excellence. 17th and 18th June sees New York host a global gathering of 350 Coaches, General Managers and Sporting and Performance Directors from all over the world, with the London event increasing in size and scale with 700 top performance experts expected, building on the previous 4 editions.

The sold out Leaders Sport Network event, this year hosted in Lisbon from 30th March to 1st April, rounds off a very busy year for Leaders. With 80 Director level delegates representing 16 sports and 12 countries, it’s the most senior and diverse gathering since its creation 5 years ago and the perfect opportunity to build relationships across sport.

James Worrall, CEO, Leaders commented: “The Leaders event calendar is continually evolving with more events than ever before in 2014. We are very focussed on hosting our events in international cities and innovating the format to ensure we stay fresh in the minds of our clients. In expanding the calendar, we have seen strong interest from sport’s top executives to understand ways in which they can work collaboratively to take the sports industry forward and we are excited to be at the heart of that.”

For further information, or for a copy of the full Leaders Event Calendar, please get in contact with a member of the team using the following information: or +44 (0)207 042 8666

Lisbon Leaders Sport Network: sold out

With 80 CEO’s and Director level executives now confirmed for the exclusive Leaders networking event in Lisbon, the organisers are delighted to confirm all places are now taken.

Participants at this year’s event include BSkyB, Coca Cola, the Danish Football Association, FC Bayern Munich, Delta Air Lines, Electronic Arts, European Professional Football Leagues Association, Fulham FC, the Football Association, Heineken, Juventus FC, Manchester City FC, Microsoft Windows, NBA, NFL, Orange, Proctor and Gamble, Real Madrid, Rugby Football League, Ultimate Fight Championship, Women’s Tennis Association, Western Union, WWE and Google, with a growing waiting list continuing to build.

The event will be the 5th Leaders Sport Network and will be held at the luxury 5 star Praia D’el Ray Marriot Golf and Beach Resort in Lisbon from 30th March – 1st April.

8 category exclusive partners will join the 80 executives for a range of networking, master-classes and personal development sessions over the 2 days, in a relaxed and informal environment. MP & Silva are the media rights partner for the event and their CEO, Peter Hutton, commented:

“As a company with an international service footprint, we know the importance of high level networking, which is why MP & Silva are proud to sponsor the Leaders Sport Network, providing access to some of the most senior stakeholders in sport business & a chance to develop key relationships.”

James Worrall, CEO, Leaders, commented “We are delighted to announce another completely full roster of the very top people from all over Europe and covering over 12 sports. The relaxed format and learning opportunity has proved to be a real draw for rights holders and sponsors alike and we are looking forward to everyone developing genuine, long lasting, personal and professional relationships with other key decision makers in sport.”

For further information please email or call one of the team on +44 (0)207 042 8666.

UFC owner Lorenzo Fertitta to meet industry leaders on the future of sport

On the 6th March, Leaders will welcome UFC joint owner, Lorenzo Fertitta, to London for a one off intimate breakfast alongside other leaders from sport, business and entertainment to explore the future landscape of sport and changing behaviour of consumers.

The last 20 years has seen a revolution in the way sport is played and consumed. The convergence of TV broadcasters, social media and gaming has seen previously niche sports explode onto the scene and there is no finer example than UFC. Now in its twentieth year, it is the world’s fastest growing sport with a global fanbase estimated at 200 million and a multi-billion dollar turnover. It’s a global phenomenon which is set to continue.

Joining the discussion will be some of the very top executives from the broadcast, sponsorship and gaming world as Leaders uncover some of the technological, economic and cultural factors driving the next generation of sports fans. The timing coincides with the 15,000 sold out UFC showdown at the O2 Arena headlined by Alex Gustafsson v Jimi Manuwa.

Fertitta commented: “I am really looking forward to exchanging ideas on the changing landscape of sport with other property owners and leaders at the Leaders Sport breakfast. As we continue to globalise the UFC brand it’s important to explore new technologies, trends and consumer behaviours in order to optimise the experience for the fans and continue to develop the sport”

This is not a paid for event and will involve only a select group of VIP’s. To enquire about attending please contact the Leaders team on + 44 (0) 20 7042 8666 or email

For more information on our previous breakfasts and services, please click here.

The Leaders brand and SportBusiness Group agree wide-ranging strategic partnership

Leaders & Sport Business Header

Leaders, the premium sports conference and events business, and SportBusiness Group, the leading provider of high-value data, analysis, news and commentary on the sports industry, have signed a strategic partnership designed to strengthen their respective services to those working in the global business of sport.

As part of the deal, Leaders will receive significant promotion for all its events, editorial support for a range of new white papers to be launched in 2014 and a new exclusive distribution channel for all speaker video clips and interviews.

Under the partnership, Leaders will also support the SportBusiness Group strategy of providing quality, in-depth content by providing exclusive access to Leaders speakers and content, as well as providing a promotional platform for all SportBusiness Group’s services, including SportBusiness International, SportBusiness Knowledge Centre, TV Sports Markets, Sports Sponsorship Insider and SportBusiness Intelligence.

Both organisations are also committed to collaborating on a range of new services for the industry to further strengthen their respective positions across the sports industry. In particular, a new series of events and networking opportunities will be created in partnership between the two companies.

James Worrall, CEO, Leaders commented “This new partnership with SportBusiness Group is born out of respect for each other’s people and operations, an understanding of each other’s strategy and a mutual desire to improve the services we offer our clients. At Leaders, we feel this is a significant step in building the Leaders brand globally with a partner we respect and enjoy working with.”

Ben Speight, Head of SportBusiness Group, said: “SportBusiness Group is committed to enhancing the effectiveness and profitability of its clients and their businesses by providing an unmatched source of high-value data, analysis, news and commentary. As such, we are really excited to join forces with Leaders, because they, like us, are driven to provide the best service for our clients in the market. By partnering with one of the premier conference and event companies in the sector, we align two powerhouses, enabling us both to provide even stronger products and services to the industry.”

Horner of Infiniti Red Bull Racing, Yormark at the Brooklyn Nets and Arsenal’s Tom Fox join forces

Three of the world’s top sport leaders from the Brooklyn Nets, Infiniti Red Bull Racing and Arsenal are teaming up for the Leaders Sport Network Breakfast on 15th January 2014 to discuss the business of sport in front of a hand-picked audience of 150 senior decision makers.

Christian Horner, Team Principal, Infiniti Red Bull F1; Brett Yormark, CEO, Brooklyn Nets &  Barclays Centre and Tom Fox, Chief Commercial Officer, Arsenal FC will take the stage at Bloomberg’s European Headquarters in London to debate the globalisation of sport. They will share their perspectives on new owners, new players, new technologies and new commercial strategies driving sport.

The 3rd Leaders breakfast will provide a private platform for three leading figureheads to engage with a specially invited audience of international influencers. Tickets cannot be bought for this event and attendance is reserved for senior level decision makers from brands, rights owners and key commercial partners in sport only.

For more information on Leaders please visit or alternatively,  please contact or call +44 (0) 207 042 8666.


Leaders launch first-ever ‘Performance’ magazine

Leaders are delighted to announce the official launch of the first-ever “Performance” magazine. The magazine offers key insights from the leading figures in sports performance and beyond in response to increased demand for high performance best practice in both sport and business.

The launch is a reflection of the growth of the Leaders in Performance brand which started as a gathering of around 150 UK professionals with an interest in data to a global multi-disciplinary community of experts from over 40 sports. With international conferences in NY and London, unique master-classes and P8 forums, articles and case studies sent to 20,000 professionals as well as an annual Sports Performance Awards, the quest for knowledge within the community continues.

Leaders showcased the premiere issue of the “Performance” magazine at the 6th annual Leaders Sport Summit last week before launching the digital title today for the wider sports performance community.

The magazine will be published quarterly and is designed to give an ever-growing industry a regular source of inspiration and a chance to challenge conventional thinking. It delves deep into the best practitioners in sport and takes inspiration from high performing organisations outside including the military, business, performing arts, healthcare, science and entertainment.

To view the first issue of the “Performance” magazine, please click below:

Performance Magazine

Leaders partner Rightster for live event streaming

Leaders is delighted to announce that the live streaming of selected sessions at the 2013 Leaders in Racing and Leaders Sport Summit (October 8th & 9th- 10th) is to be provided by Rightster, experts in digital video distribution, marketing and monetisation.

Live streams will be available throughout the event websites, and and on selected partner sites, bringing the insights and knowledge of the exclusive Summit line-up of industry experts to a broad audience.

Among the speakers that Leaders will make available to a broader audience are WPP CEO Sir Martin Sorrell, UFC Owner Lorenzo Fertitta, Juventus President Andrea Agnelli, BT’s Chief Executive Gavin Patterson and 20 other world class speakers.The streams will be live from 9.00 on Tuesday the 8th October from the Leaders in Racing conference, 9.30am on Wednesday the 9th October and from 9.15am on Thursday the 10th October from the selected sessions at the Leaders Sport Summit.

Rightster Sport, a team with many years’ experience within the sports industry, enable content owners to navigate the complex sports media landscape. Rightster provides an “upload once – commercialise everywhere” solution that extends the reach of live and on-demand video content to web, mobile and connected digital audiences.The team offer many flexible services to meet the needs of a diverse industry including YouTube Channel Management, b2c Subscription Platforms and b2b Content Syndication to help Federations, Leagues, Clubs, agencies and rights holders fine tune their digital strategies.
Leaders Sport Summit

With a strict attendance limit of 1,800 invite-only attendees, brought from over 45 different sports and 55 countries, the Leaders Sport Summit is an exclusive and invitation-only annual event at Chelsea FC for the top executives and performers in sports business globally.

Further information on Rightster can be found at or by contacting the team on +44 (0) 207 183 4545 or email

For more information on Leaders events visit, and or contact or call +44 (0) 207 042 8666.

Sam Allardyce talks Performance Analysis at Leaders Sport Summit

Sam Allardyce, Manager, West Ham United is confirmed to speak at the next Leaders in Performance Conference at Chelsea FC, October 9th and 10th 2013.

In this unique session, we’ll hear from one of football’s most forward-thinking coaches on performance analysis and how he has utilised a variety of cutting-edge technologies in order to maximise sporting performances on the pitch.

Allardyce is a pioneer for the introduction of performance analysis to the English Game and has been a major driving force in the evolution of data in football over the last 15 years. The West Ham Manager has won the Premier League Manager of the month award four times and is charged with leading the club back to the Premier League through the play-offs in 2012.

Allardyce joins Danny Ferry, General Manager, Atlanta Hawks; Troy Flanagan, Chief of Sport Performance, US Ski and Snowboard Association and Berthold Krabbe, Sport Research Director, Adidas AG, alongside 20 other world-class practitioners to review the best practises in elite sport to an invite-only audience of 400 top coaches, club owners and senior-level executives from across the globe.

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Fighting talk as UFC Owner flies in for Leaders

Here we get the inside story on the world’s leading mixed martial arts organisation, which now hosts the top-ranked fighters across the globe and how the UFC brand has steadfastly become one of the most powerful across sport.

When Lorenzo Fertitta first bought the Ultimate Fighting Championship in 2001 for $2 million, he had one long-term goal – to build a sport. Fast forward to 2013, and the UFC is broadcast in 149 countries, to nearly 1 billion homes worldwide, in 30 different languages, and is the largest pay-per-view event provider in the world with a long-term mainstream US television contract with Fox Sports.

Fertitta and Cook join a world-class line-up of top speakers already confirmed, including Sir Martin Sorrell, CEO, WPP Group, Andrea Agnelli, President, Juventus FC; Peter Moore, COO, Electronic Arts; Hugh Roberton, Minister for Sport and Tourism, UK Government; Dan Cobley, Managing Director (UK and Ireland), Google; Unal Aysal, President, Galatasaray S.K.; Didac Lee, Director of Technology and Board Member, FC Barcelona; Luis Alvaro, President, Santos FC; Florian Zitzlsperger, Head of Brand Partnerships and Sports Marketing, Audi; Brett Yormark, CEO, Brooklyn Nets and many more.

With the conference having sold out every year, places are very limited and will only go to individuals and organisations with a keen interest or track record in this area.

To register your interest for the event or to learn more about Leaders Sport Summit, please contact one of the team on +44 (0) 207 042 8666 or email

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